Hello

I’m Matt, not Hazel. She’s my daughter.

I’ve taken multiple companies from early stage to category leader and now I’m interested in helping yours.

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I didn't just build HazelGray to consult startups.

I built it to run with them.

Because in the startup world, the clock isn't just ticking… it's practically yelling.

So we don't waste time. We f*&kin go.

About Matt

Why Founders Love Us

HazelGray isn't an agency, we're your fractional marketing team. A collective of battle-tested startup marketers who become an extension of your team, bringing expertise and a network without the headcount.

Let's Talk

How We Work

You get Matt AND a senior marketer with the relevant experience your business needs. Double the firepower, network, and availability without the agency bloat or the limitations of a lone-wolf consultant.
When you're up against your burn rate, you need both the plan and the people who can execute it. Our clients also love us for elevating their leadership teams and building cultures that actually attract talent, because marketing isn't just campaigns.
We know time is money and it shows. Honestly, we usually move faster than our clients can approve. We’ve also faced boardrooms and investors and we know what metrics truly matter. We're obsessed with driving the numbers that fuel your growth and accelerate your trajectory, not just busywork.

Let's Talk

Sharing my approach to marketing LightForce

The Principles Behind Our Marketing Success

Three core principles that drive our marketing philosophy.

Too many brands try to make themselves the hero. We flip that script entirely. We put your customers at the center, weaving their stories into every touchpoint – from product experiences to newsletters to social media. By empowering your community and giving them shareable wins, they’ll champion your brand far better than any campaign ever could.
The market is crowded with safe, forgettable narratives. Your message should be as bold as your vision. We help you craft stories that ignite movements, turning your rebellious spirit into bold initiatives that your bigger, slower competitors wouldn't dare try. True disruption isn't just about your product – it's how you communicate your vision.
Marketing agencies love to talk. Consultants deliver templates. Neither moves the needle. We're your fractional marketing team—ex-startup operators who've lived your challenges. Our secret? AI tackles the grunt work so we can focus on strategy and execution. Real marketing, real results — without the bloated price tag.