ANCORE x HazelGray
The opportunity
ANCORE built its name with pro teams, athletes, coaches and home gyms. Now commercial sales are becoming a bigger part of the business: gym owners, franchise groups and facilities.
These buyers think about member experience, floor space, cost per location, and how easily something rolls out across many gyms. The product already fits them, since it adds full cable training without taking up floor space. The marketing needs to catch up.
Sprint
Build the plan and the tools. 1 to 2 months.
Advisor
Make sure it gets done, then adjust as we learn.
Commercial Kickoff Sprint
3-month strategy and playbooks
A clear plan your team can carry out without guessing.
Refreshed messaging
Core messaging written for gym owners and franchise operators: what ANCORE does for their business, their members and their floor.
AI agents and Claude skills
Custom tools your team can use for messaging, sales outreach, and drafting emails and ads, so they get more done without adding people.
Full-funnel tracking and reporting
One view that pulls in every channel, sent to Slack or email so you always know what's working. We'll also advise on platforms worth considering, like Triple Whale.
Testimonials and proof
A system for gathering stories and case studies from gyms already using ANCORE.
Partner ads
New ads featuring the pro teams, athletes, coaches and partners already using ANCORE, so commercial buyers see the proof up front.
We review your current email plan, then draft templates for commercial leads and customers.
Ads
We review what's running and build a strategy playbook and templates. When it's time to produce, we tap our network of videographers, designers and animators to find the right fit.
New channels and growth ideas
We look at where gym owners and franchise groups actually spend time, and suggest a few low-cost tests.
Events
We review your current event schedule, or build one, around the trade shows and industry events that matter most.
Flexible build hours
A bucket of hours we can put toward the website and landing pages, producing a partner ad or testimonial, or something else. We like to pick 1 to 2 initiatives per sprint and build something critical that keeps paying off over the next 3-6 months.
Marketing Advisor
Weekly call
We look at what's working, what isn't, and what to change next.
Accountability
We help set expectations and keep the playbooks on track, because results depend on where you finish, not only where you start.
Flexible by design
When the weekly calls turn up new needs, we can take on projects as needed, so you get help without a big retainer.
Fractional marketing at startup speed
We set the direction and build the tools, and your team runs with them.
- In house: messaging, strategy, web development, AI agents, and reporting and tracking.
- Our network: an extensive bench of videographers, designers, animators and other specialists we bring in when a project calls for it.
- Fitness experience: we already work with WurQ, an Official CrossFit® Partner, so we know how gyms and their owners make decisions.
Getting started
Align
Agree on sprint scope and price.
Sign
Sign the agreement and kick off within 2 weeks.
Kick off
Kickoff meeting to lock in commercial customer types and goals.
Let's build the commercial playbook.
Matt Handy · matt@hihazy.com
Let's get started